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Research on SEO strategy, GEO, AI crawlers, and AI search. A new article every morning.
The Complete robots.txt Playbook for AI Crawlers
Allow the search-relevant AI bots if you want citations, decide separately on training bots, and state every rule explicitly rather than relying on defaults.
GPTBot, OAI-SearchBot, and ChatGPT-User: What Each One Does
GPTBot trains models, OAI-SearchBot feeds ChatGPT Search results, and ChatGPT-User fetches pages in real time when a user asks.
Internal Linking for Topical Authority: A Practical Map
Internal links pass authority and context. Link every new article to at least three related pages using descriptive anchors, and make sure every pillar page is reachable within three clicks of the homepage.
Schema Markup That Actually Moves Rankings in 2026
FAQPage, HowTo, and Article schema remain the highest-yield structured data types. Validate every page with the Rich Results Test before shipping, because.
How Perplexity Decides Which Sources to Cite
Perplexity favors pages that answer a specific question in the first 100 words, carry clear author and date metadata, and sit on a domain with consistent topical coverage.
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